Forever and Never is BOA's first full length release. Part heartache, part joy and carelessness, it is a true pop album, full of catchy melodies and sincere, compassionate lyrics.
Their music is sometimes melancholic, sometimes careless, but above all it is a build up of captivating melodies. Which actually make pop seem like a bleak description of their sound, BOA has discovered a new way of making pop. And who thought that was possible?
A pop phenomena standing steady and confident with strong, catchy and diverse melodies and sincere, compassionate lyrics with a great deal of recognition.